Current Issue : October-December Volume : 2022 Issue Number : 4 Articles : 5 Articles
The field of human resources seems to be like an ocean in which you will always find new species of life. Recruiters are trying to find new methods every day to attract candidates for vacancies. In certain fields of activity, the application to an available job has changed radically. Candidates are no longer crowded with CVs at company doors, now apply with a profile in the virtual environment. Moreover, specialists are waiting to be contacted by companies and not to apply for a job change. All these changes in the behavior of the candidates force the companies to come up with the most attractive solutions. However, companies often have profits above the market average, they offer growth opportunities, attractive salaries, if all this is not communicated. Just as important is the "image" in a candidate's resume, now just as important is the image with which the company presents itself to candidates and the market. The marketing and human resources departments work together to create a communication strategy and an employer brand that is as sustainable as possible for the candidates. Thus, from the very clear understanding of the audience in front of which the companies communicate, to the definition of the communication pillars and the initiatives in which they are involved, the big players in the market must constantly adapt to the labor market. They must anticipate change in the new socio-economic context and innovate in everything they do....
Romania's ecological and environmental diversity offers opportunities for sugar beet cultivation, both in conventional and organic farming systems. The study aims to highlight the economic benefits that farmers can get. The study reveals the comparative techno-economic and financial context of two agricultural systems and two production systems. Profitability indicators for the production year 2020/2021 were examined. The results of the study showed that organically grown non-irrigated sugar beet provided a return of 50.1% of gross profit, compared to 30.3% for conventionally grown sugar beet. In an irrigated system, conventional beet had a profit of 32% of gross profit, compared to 13.1% for organically grown beets. The conventional/organic ratio can only maintain a positive rate of return if the beet is subsidized. The resulting differences are due to different levels of yield and capitalization prices. Organic sugar beet may not be favored by conventional producers due to lower yields, but capitalization prices and financial support for producers to maintain arable land can offset lost revenue. Based on these assumptions, precise rationalizations are provided, which can create decision-making opportunities for producers in the selection and expansion of sugar beet areas and / or their introduction into cultivation....
With the rapid development of new energy technology in the world and the deepening of green energy transformation, the Chinese government is paying more and more attention to the innovation and development of the new energy industry. In recent years, the total R&D investment of Chinese new energy companies keeps increasing and gradually becomes an important force to promote social and economic development. However, the low R&D investment intensity of new energy industry and the lack of innovation of new energy technology have become the key problems hindering the development of new energy in China. Based on the trend of green transformation, this paper compares the new energy industry policies of the UK, the US and other countries and combines the development status of China’s new energy industry to explore a new development path for new energy companies, so as to gather the government, market, companies and other forces to accelerate the development of the new energy industry....
Certainly, we now know that strategic management is nothing but a set of managerial decisions and actions with which we can determine the long-term performance of any company or organization. Hence the goal of this research paper, where the formulation of the external and internal strategy is reviewed, and this includes the concept of strategy preparation, implementation, evaluation, and monitoring. This is in addition to defining the factors that would be a successful strategy for any company or institution, whether governmental or private, and the set of moves and methods undertaken by the administration to produce successful performance at home and abroad. As the research is an essential part of it, it aims to shed light on the idea of developing management strategies based on how the organization’s management directs its work successfully and accurately and achieves its target goals....
As new product development (NPD) process encompasses creative actions, so a new product is characterized by two essential dimensions used to describe any creative output – namely novelty and meaningfulness. Therefore, businesses are faced with the questions to what extent and under what market conditions to develop each of these dimensions in order to obtain high new product commercial performance. Based on gaps indentified in the new product literature and drawing on the resource-based view as well as signaling theory, this study addresses three following aims. The first one is to revisit the impact of a new product’s meaningfulness and novelty on its commercial performance; the second one is to compare the relative influence of these dimensions on this performance; and the third one is to examine the moderating effect of market turbulence on the relationship between the novelty and the new product’s commercial performance. These goals were achieved by analyzing data concerning 374 new products of Polish high- and medium-high-technology companies with the use of structural equation modeling. This study finds that a new product’s meaningfulness is positively related to its commercial performance, while novelty is not. Furthermore, meaningfulness affects this performance more strongly than product novelty. It is also found that market turbulence moderates the relation between the new product’s novelty and performance such that this association is stronger when market turbulence is high compared to when it is low. The paper concludes with theoretical and managerial implications about how firms can benefit and under what market conditions from creativity....
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